It wasn’t always going to have that red on black dramatic effect either. “The Duffers didn’t really respond to that, and I think it was because it felt too modern,” Dougherty said. Another take: the letters slotted into place much quicker, but that didn’t make the cut. In one discarded version, the Stranger Things logo emerged through static from a television screen. The creative studio also toyed with other ways the title could animate onto the screen. “Your body and your eyes wanted this place to rest, so it’s quite genius where they put it,” she said. The Duffers figured you deserved a break. Stranger Things always cuts to the title sequence right after the opening’s most jolting moment for a thoughtful reason. Then they added the double bars and made the S and R bigger, for impact. Every last letter in the first visual that creative director Nate Sherman and designer Jacob Boghosian came up with had to be curved so they’d all lock into each other like puzzle pieces. Imaginary Forces’ creative director Michelle Dougherty said the Duffers led the creative studio to the retro typeface because it was the same one that covered the Stephen King novels of the era they wanted to evoke.īut in order to make the sweeping movement of the letters work, there were changes. Although Imaginary Forces originally started their research for the Stranger Things font with more modern typefaces, the creative studio ended up settling on the Art Nouveau-inspired style.
The Stranger Things font name, ITC Benguiat, was created by legendary typographer Ed Benguiat. Here’s the story of the evolution of the Stranger Things font. But Stranger Things logo fanatics might be surprised to know there’s a long history behind the chosen font, and that the title sequence could have looked drastically different. Stranger Things’ creators Matt and Ross Duffer collaborated with the creative studio Imaginary Forces on the now-iconic title sequence to make it happen. In the summer of 2016, the hypnotic glowing red Stranger Things font lured fans into every new episode of the Netflix series like it was a chapter in their own personal paperback.
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